Password is described as a "cool taupe matte." It's a muted, medium-dark taupe with cool undertones and a matte finish. The texture was very soft, smooth, but on the drier side, and so this shade was prone to sheering out as it was quite powdery. I found it to be rather blendable, but it was just so sheer on bare skin. It lasted for six and a half hours on me. LORAC Stone (LE, ) is lighter. Make Up For Ever M106 Slate (P, $21.00) is darker. LORAC Cool Gray (P, ) is warmer. Guerlain Two VIP #2 (LE, ) is more shimmery, lighter. MAC Smoked Cocoa #2 (LE, $16.00) is lighter. Buxom Jetsetter (P, $12.00) is warmer. Sephora + Pantone Universe Deep Taupe (LE, ) is lighter. See comparison swatches / compare dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.