Magnet is a muted, dark gray with a hint of purplish undertones paired with a mostly matte finish. You can see subtle sparkle in the pan close-up, but it did not translate onto the lid. The texture was thin, drier, and dusty, which caused it to sheer out and apply unevenly. This shade was difficult to use alone; it was better used to darken other shades, as it just looked uneven and patchy alone. It lasted for seven hours on me. MAC Interior Life (LE, $17.00) is darker (95% similar). Fenty Beauty Shisha Smoke (PiP, ) is cooler (90% similar). NARS Delphes #2 (DC, $25.00) is lighter, warmer (95% similar). Sydney Grace Officer (P, $5.00) is cooler (90% similar). Viseart Cool Matte #10 (PiP, ) is lighter (90% similar). MAC Smoked Cocoa #4 (LE, $17.00) is darker (90% similar). MAC Scene (P, $17.00) is lighter, cooler (90% similar). Guerlain Crazy Paris #5 (LE, ) is warmer (90% similar). Sydney Grace Infinite Echoes (Light) (PiP, $5.00) is darker (90% similar). Makeup Geek Concrete Jungle (DC, $6.00) is lighter, cooler (90% similar). Bobbi Brown Iron (LE, $22.00) is warmer (90% similar). Anastasia Slate (LE, $12.00) is less shimmery, lighter, cooler (85% similar). ColourPop Ignite (DC, $4.50) is more shimmery, brighter, cooler (85% similar). Hello Kitty Playdate (LE, ) is lighter (85% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.