Urban Decay Wildfire is a moderately warm-toned, medium-dark copper with a frost finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
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Urban Decay Wildfire Vice Lipstick ($17.00 for 0.11 oz.) is described as a "metallic orange with gold pearl [with a Metallized finish]." It's a medium-dark, reddish-copper with warm, orange-gold shimmer. It had semi-opaque color payoff with a thinner, moderately slippery texture that glided on easily and was comfortable to wear. Normally, thinner textures are less hydrating, but this one had a more balm-like feel, despite being so lightweight. It wasn't as hydrating as the Cream finish shades have been for me, but it still offered some additional hydration. The color lasted for four hours on me. MAC CB96 (P, $20.00) is lighter, cooler (90% similar). Chanel Sari d'Eau (P, $37.00) is less shimmery, lighter (90% similar). Chanel Antoinette (406) (P, $37.00) is less shimmery, darker (90% similar). Tom Ford Beauty Hiro (P, $36.00) is brighter, cooler (90% similar). Tom Ford Beauty Tomas (LE, $36.00) is lighter, brighter (90% similar). Tom Ford Beauty Omar (LE, $36.00) is warmer (90% similar). Guerlain #93 (LE, $33.00) is less shimmery, darker, warmer (85% similar). Fenty Beauty So Chilli (LE, ) is less shimmery, darker (85% similar). MAC Who's That Chick (LE, $20.00) is more shimmery, less glossy (90% similar). Revlon Abstract Orange (P, $8.49) is less shimmery, darker (85% similar). Estee Lauder Hot Chills (310) (P, $32.00) is less shimmery, darker (85% similar). Tom Ford Beauty Donovan (LE, $36.00) is less shimmery, more muted, warmer (85% similar). Milani Bronze Beauty (P, $5.49) is more shimmery, lighter, brighter (90% similar). Maybelline Copper Spark (P, $7.49) is darker, more muted, warmer (85% similar). Estee Lauder Slowburn (130) (P, $32.00) is darker, less glossy (80% similar). MAC Digging for Gold (LE, $20.00) is lighter, more muted, less pigmented (80% similar). Smashbox Moscow Muled (P, $24.00) is darker, more muted, cooler (80% similar). Guerlain Gipsy (DC, $58.00) is less shimmery, lighter, brighter (80% similar). Smashbox Haterade (P, $24.00) is more shimmery, more muted, glossier (80% similar). Tom Ford Beauty Rouge Metal (P, $54.00) is darker, cooler, glossier (80% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.