Tom Ford Beauty Hiro is a moderately warm-toned, medium-dark orange with a frost finish. It is a permanent lipstick that retails for $36.00 and contains 0.07 oz.
Tom Ford Hiro Lip Color ($35.00 for 0.07 oz.) is a bright, bold, medium-dark orange-red with strong, red undertones and fine golden-orange shimmer. It was nearly opaque in color payoff with a really creamy, smooth texture that was a pleasure to wear. This shade lasted for six hours and left a stain behind, while the formula was nicely hydrating. Tom Ford Beauty Tomas (LE, $36.00)(100% similar). Obsessive Compulsive Cosmetics Manhunter (DC, $18.00) is less shimmery, darker (95% similar). Guerlain G*psy (DC, $58.00) is less shimmery, lighter (90% similar). Estee Lauder Impassioned (P, $32.00) is less shimmery, lighter (90% similar). Estee Lauder Hot Chills (310) (P, $32.00) is less shimmery, darker (90% similar). Urban Decay Wildfire (DC, $18.00) is more muted, warmer (90% similar). Tom Ford Beauty Roberto (P, $36.00) is less shimmery, darker (90% similar). Bobbi Brown Sunset Orange (P, $37.00) is less shimmery, darker (90% similar). Guerlain Gina (DC, $58.00) is less shimmery (95% similar). Maybelline Orange Edge (DC, $7.99) is less shimmery, lighter, glossier (95% similar). Tom Ford Beauty Antonia (LE, $52.00) is less shimmery, lighter, warmer (85% similar). NARS Short Circuit (LE, $26.00) is less shimmery, lighter (90% similar). Givenchy Carmin Escarpin (306) (P, $36.00) is less shimmery, darker (90% similar). Sephora Red Magma (112) (P, $14.00) is more muted, cooler, less glossy (85% similar). Tom Ford Beauty Wild Ginger (P, $36.00) is less shimmery, darker, warmer (85% similar). Tom Ford Beauty Throb (P, $56.00) is less shimmery, lighter, warmer (85% similar). Urban Decay Bang (DC, $22.00) is less shimmery, lighter, brighter (85% similar). Tom Ford Beauty Metal Flame (P, $54.00) is darker, warmer (85% similar). YSL Orange Electro (74) (P, $38.00) is less shimmery, warmer (80% similar). Chanel Mythe (71) (P, $40.00) is less shimmery, darker, cooler (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
This decadent wardrobe of rich lip color shades delivers maximum impact. Rare and exotic ingredients including soja seed extract, Brazilian murumuru butter and chamomilla flower oil create an ultra-creamy texture with an incredibly smooth application. Specially treated color pigments are blended to deliver pure color with just the right balance of luminosity. Showcased in a sleek limited edition clutched sized lipstick case, each lip transforming shade, from James to Henry and Stavros to Francesco, amplifies a woman's individuality while generating an insatiable desire to try more than one.
CASTOR OIL, DI-ISOSTEARYL MALATE, TRI-OCTYLDODECYL EXEMPLARY TRAY AGENT, CAPRYLIC / CAPRIC TRIGLYCERIDE, LANOLIN OIL, CANDELILLA WAX, OZOKERITE, OCTYLDODECANOL, SILICA, BIS DI-GLYCERYL POLY ADIPATE ACYL-2, HYDRO JENEYI SUITED POLYDECENE, POLYETHYLENE, MICROCRYSTALLINE WAX, FRAGRANCE, TOCOPHEROL, SQUALANE, WHEAT GERM EXTRACT, SOYBEAN EXTRACT, BARLEY EXTRACT, COCONUT SEED BUTTER, CHAMOMILE FLOWER OIL, SHEA BUTTER , CHOLESTEROL AND CERAMIDE 3, ACRYLATE COPOLYMERS, LINOLEIC LAKE ACID, A TREE IN TOK CHICAGO FRILLS REEL SILANE, CALCIUM, SODIUM BEAM WITH SILICATE, CALCIUM ALUMINUM BEAM SILICATE, SYNTHETIC FLUORINATED SAMPLE LOGO GRAPHITE, POLYETHYLENE TEREPHTHALATE, BARIUM SULFATE, ALUMINA, VANILLIN, [+/- MICA, TITANIUM DIOXIDE, RED IRON OXIDE, YELLOW IRON OXIDE, BLACK IRON OXIDE, BLUE NO. 1 LAKE, CARMINE, COPPER POWDER, RED NO. 201, RED 104 ARC (1) LAKE, LAKE RED NO. 202, RED NO. 226 LAKE, LAKE RED LAKE NO. 227, YELLOW NO. 4 LAKE, YELLOW NO. 5] (ILN40122)
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.