Tom Ford Beauty Hiro is a moderately warm-toned, medium-dark orange with a frost finish. It is a permanent lipstick that retails for $36.00 and contains 0.07 oz.
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Tom Ford Hiro Lip Color ($35.00 for 0.07 oz.) is a bright, bold, medium-dark orange-red with strong, red undertones and fine golden-orange shimmer. It was nearly opaque in color payoff with a really creamy, smooth texture that was a pleasure to wear. This shade lasted for six hours and left a stain behind, while the formula was nicely hydrating. Tom Ford Beauty Tomas (LE, $36.00)(100% similar). Obsessive Compulsive Cosmetics Manhunter (DC, $18.00) is less shimmery, darker (95% similar). Estee Lauder Hot Chills (310) (P, $32.00) is less shimmery, darker (90% similar). Urban Decay Wildfire (P, $18.00) is more muted, warmer (90% similar). Guerlain Gipsy (DC, $58.00) is less shimmery, lighter (90% similar). Estee Lauder Impassioned (P, $32.00) is less shimmery, lighter (90% similar). Tom Ford Beauty Roberto (P, $36.00) is less shimmery, darker (90% similar). Guerlain Gina (DC, $58.00) is less shimmery (95% similar). Maybelline Orange Edge (DC, $7.99) is less shimmery, lighter, glossier (95% similar). Bobbi Brown Sunset Orange (P, $37.00) is less shimmery, darker (90% similar). Tom Ford Beauty Antonia (LE, $52.00) is less shimmery, lighter, warmer (85% similar). Urban Decay Bang (DC, $22.00) is less shimmery, lighter, brighter (85% similar). Sephora Red Magma (112) (P, $14.00) is more muted, cooler, less glossy (85% similar). NARS Short Circuit (LE, $26.00) is less shimmery, lighter (90% similar). Tom Ford Beauty Wild Ginger (P, $36.00) is less shimmery, darker, warmer (85% similar). Givenchy Carmin Escarpin (306) (P, $36.00) is less shimmery, darker (90% similar). Tom Ford Beauty Throb (P, $55.00) is less shimmery, lighter, warmer (85% similar). Tom Ford Beauty Metal Flame (P, $54.00) is darker, warmer (85% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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This decadent wardrobe of rich lip color shades delivers maximum impact. Rare and exotic ingredients including soja seed extract, Brazilian murumuru butter and chamomilla flower oil create an ultra-creamy texture with an incredibly smooth application. Specially treated color pigments are blended to deliver pure color with just the right balance of luminosity. Showcased in a sleek limited edition clutched sized lipstick case, each lip transforming shade, from James to Henry and Stavros to Francesco, amplifies a woman's individuality while generating an insatiable desire to try more than one.
CASTOR OIL, DI-ISOSTEARYL MALATE, TRI-OCTYLDODECYL EXEMPLARY TRAY AGENT, CAPRYLIC / CAPRIC TRIGLYCERIDE, LANOLIN OIL, CANDELILLA WAX, OZOKERITE, OCTYLDODECANOL, SILICA, BIS DI-GLYCERYL POLY ADIPATE ACYL-2, HYDRO JENEYI SUITED POLYDECENE, POLYETHYLENE, MICROCRYSTALLINE WAX, FRAGRANCE, TOCOPHEROL, SQUALANE, WHEAT GERM EXTRACT, SOYBEAN EXTRACT, BARLEY EXTRACT, COCONUT SEED BUTTER, CHAMOMILE FLOWER OIL, SHEA BUTTER , CHOLESTEROL AND CERAMIDE 3, ACRYLATE COPOLYMERS, LINOLEIC LAKE ACID, A TREE IN TOK CHICAGO FRILLS REEL SILANE, CALCIUM, SODIUM BEAM WITH SILICATE, CALCIUM ALUMINUM BEAM SILICATE, SYNTHETIC FLUORINATED SAMPLE LOGO GRAPHITE, POLYETHYLENE TEREPHTHALATE, BARIUM SULFATE, ALUMINA, VANILLIN, [+/- MICA, TITANIUM DIOXIDE, RED IRON OXIDE, YELLOW IRON OXIDE, BLACK IRON OXIDE, BLUE NO. 1 LAKE, CARMINE, COPPER POWDER, RED NO. 201, RED 104 ARC (1) LAKE, LAKE RED NO. 202, RED NO. 226 LAKE, LAKE RED LAKE NO. 227, YELLOW NO. 4 LAKE, YELLOW NO. 5] (ILN40122)