Urban Decay Oblivion is a very cool-toned, medium taupe with a matte finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
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Urban Decay Oblivion Vice Lipstick ($17.00 for 0.11 oz.) is described as a "gray-taupe [with a Mega Matte finish]." It's a light-medium, rosy taupe with subtle, cool undertones and a matte finish. It had nearly opaque color coverage, and though it was firmer and drier in the tube, it didn't drag like some of the other Mega Mattes. It was thin, clingy, and somewhat drying while worn. This shade lasted for five hours on me. Colour Pop Trap (P, $6.50) is darker, less glossy (90% similar). Obsessive Compulsive Cosmetics Sebastian (DC, $18.00) is warmer (95% similar). Maybelline Gone Greige (DC, $7.49) is darker (80% similar). Tarte Texas Toast (LE, $20.00) is darker, warmer (80% similar). Colour Pop Bianca (P, $6.50) is warmer, less glossy (90% similar). MAC Really Me (P, $20.00) is lighter (90% similar). Too Faced Queen B (P, $21.00) is darker, less glossy (85% similar). Colour Pop Dopey (P, $7.00) is darker, cooler (80% similar). NARS Raw Love (P, $26.00) is warmer (80% similar). Fenty Beauty I Quit (P, $18.00) is darker, warmer (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.