Tarte Texas Toast is a very warm-toned, medium-dark mauve with a satin finish. It is a limited edition lipstick that retails for $20.00 and contains 0.2 oz.
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Tarte Texas Toast Tarteist Lip Paint ($20.00 for 0.20 fl. oz.) is a muted, medium rosy mauve with subtle, warm undertones and a satin finish. It had a light-medium consistency that was slightly mousse-like, not as thin as some of the Lip Paints have been. It had a smooth feel on the lips, but it slides around noticeably. The color lasted for four and a half hours on me with some color fading more strongly from the center of the mouth, and the formula was somewhat drying overall. Maybelline Gone Greige (DC, $7.49) is darker, cooler (90% similar). Urban Decay Oblivion (P, $18.00) is lighter, cooler (80% similar). Colour Pop Bianca (P, $6.50) is lighter, less glossy (80% similar). Too Faced Cool Girl (P, $21.00) is lighter, warmer (85% similar). Colour Pop Stingraye (LE, $6.50) is darker, warmer, less glossy (80% similar). See comparison swatches / view dupes side-by-side.
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Paint on pigment to create a tarteist™ lip masterpiece with this chic, ultra-matte liquid lipstick. Designed for styles ranging from modern minimalist to bold and dramatic, this high-definition, saturated formula starts as a traditional lipstick that’s been liquefied and concentrated, resulting in a luxurious, velvety texture with a sophisticated, matte finish. The full-coverage formula comes in an array of on-trend bold and everyday shades and features a paint brush wand with an ergonomically slanted, soft applicator so anyone can paint on precise pigment no matter your skill level.