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Mad is a medium-dark purple with subtle, warm pink undertones and fine sparkle. It had semi-opaque color payoff that applied fairly evenly, though there was room for improvement in the application. The texture was thin but had enough slip to spread well across the lips and did not feel clingy. It lasted for five hours and was non-drying.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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PiPPermanent in Palette. $18.00.
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The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.
Octyldodecanol, Isodecyl Neopentanoate, Kaolin, Cetyl Ricinoleate, Butyrospermum Parkii Oil/Shea Oil, Aluminum Starch Octenylsuccinate, Candelilla Cera/Candelilla Wax, Cetyl Lactate, Cera Alba/Beeswax, Cera Microcristallina/Microcrystalline Wax, Dimethicone/Bis-Isobutyl PPG-20 Crosspolymer, Polyethylene, Water, Calcium Sodium Borosilicate, Silica, Caprylyl Glycol, Octyldodecyl Neopentanoate, Alumina, Aluminum Hydroxide, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Tocopherol, Tocopheryl Acetate, Glycine Soja Oil/Soybean Oil, Tin Oxide, Squalane, Orbignya Oleifera Seed Oil, Simmondsia Chinensis Seed Oil/Jojoba Seed Oil, Ascorbyl Palmitate, Theobroma Cacao Seed Butter/Cocoa Seed Butter, Persea Gratissima Oil/Avocado Oil, Shorea Stenoptera Seed Butter, Butyrospermum Parkii Butter/Shea Butter, Colophonium/Rosin, Aloe Barbadensis Extract/Aloe Barbadensis Leaf Extract, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Citric Acid, Polymethyl Methacrylate, Polybutylene Terephthalate, Polylactic Acid. [+/- (All Shades May Contain): Titanium Dioxide (Ci 77891), Mica, Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Red 7 Lake (Ci 15850), Barium Sulfate (Ci 77120), Red 28 Lake (Ci 45410), Yellow 5 Lake (Ci 19140), Red 6 (Ci 15850), Yellow 6 Lake (Ci 15985), Red 33 Lake (Ci 17200), Blue 1 Lake (Ci 42090).