Urban Decay Mad is a moderately warm-toned, medium-dark purple with a glitter finish. It is a permanent lipstick that retails for $18.00 and contains 0.17 oz.
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Urban Decay Mad Vice Liquid Lipstick ($18.00 for 0.17 fl. oz.) is a medium-dark purple with warm, pink undertones and flecks of fuchsia and violet sparkle. It had semi-sheer coverage that applied unevenly and looked patchy on the lips. A second layer, unfortunately, looked clumpy in places, though it certainly added coverage--but the second layer must be done after the first one is completely dry or else it just moves the color around and makes it clump up. The color lasted four and a half hours before noticeable color and glitter started to flake away, and it also looked uneven as it faded (which may have been due to the uneven application in general). The formula did seem non-drying to me.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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This is Vice Liquid Lipstick—a waterproof formula so life-proof, it’s not going ANYWHERE until you take it off. (Just imagine the possibilities.) What makes Vice different? Our high-tech formula provides longer-lasting wear with ZERO transfer. Like our original formula, Vice Liquid Lipstick lays down intensely pigmented color. And the comfortable, nondrying wear sets it apart from other liquid lipsticks.
Isododecane, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Bis-Hydroxylauryl Dimethicone/Ipdi Copolymer, Cyclopentasiloxane, Tridecyl Trimellitate, CI 77891 / Titanium Dioxide, Dimethicone, Silica, Disteardimonium Hectorite, Cyclohexasiloxane, Nylon-12, Dicalcium Phosphate Dihydrate, Mica, CI 15850 / Red 7 Lake, Alumina, Trimethylsiloxysilicate, Propylene Carbonate, Dimethicone/Vinyl Dimethicone Crosspolymer, Tin Oxide, CI 77491, CI 77499 / Iron Oxides, Silica [Nano] / Silica, Diisopropyl Dimer Dilinoleate, CI 45410 / Red 28 Lake, CI 42090 / Blue 1 Lake, Ascorbyl Palmitate.