Urban Decay Keep Tame is a very warm-toned, light-medium plum with a natural finish. It is a limited edition lipstick that retails for $18.00 and contains 0.11 oz.
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Keep Tame is a soft, medium plum with strong, warm undertones and a natural sheen. It had semi-sheer color coverage, which was as expected based on it being a Sheer finish. The consistency was lightweight, thin, and emollient enough to apply evenly without tugging on my lips. It emphasized lip texture slightly, though, which was its biggest "con." It wore well for three hours and was lightly hydrating over time.
As a FYI, this shade was honey-scented and flavored.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.
Hydrogenated Polyisobutene, Phytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer Dilinoleate, Polyethylene, Octyldodecanol, Bis-Diglyceryl Polyacyladipate-2, Triisostearin, Phenyl Trimethicone, Calcium Sodium Borosilicate, Squalane, Hydrated Silica [nano] / Hydrated Silica, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Parfum / Fragrance, Pentaerythrityl Tetraisostearate, VP/Eicosene Copolymer, Hydrogenated Olive Oil, Ethylhexyl Palmitate, Olea Europaea Fruit Oil / Olive Fruit Oil, Silica, Alumina, Tribehenin, Saccharin, Barium Sulfate, Tocopheryl Acetate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Olea Europaea Oil Unsaponifiables / Olive Oil Unsaponifiables, Sorbitan Isostearate, Tocopherol, Tetrahexyldecyl Ascorbate, Tin Oxide, Linalool, Orbignya Oleifera Seed Oil, Simmondsia Chinensis Seed Oil / Jojoba Seed Oil, Theobroma Cacao Seed Butter / Cocoa Seed Butter, Persea Gratissima Oil / Avocado Oil, Shorea Stenoptera Seed Butter, Butyrospermum Parkii Butter / Shea Butter, Lactic Acid, Colophonium / Rosin / Colophane, Palmitoyl Tripeptide-1, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polylactic Acid, Citric Acid. May Contain: CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, Mica, CI 19140 / Yellow 5 Lake, CI 15985 / Yellow 6 Lake, CI 15850 / Red 7 Lake, CI 15850 / Red 6.