Urban Decay Hitch Hike is a very warm-toned, light-medium plum with a satin finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
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Urban Decay Hitch Hike Vice Lipstick ($17.00 for 0.11 oz.) is described as a "brick rose [with a Comfort Matte finish]." It's a medium-dark rosy plum with warm undertones and a creamy finish. It had rich color payoff with a very smooth, creamy consistency that glides onto lips and just makes lips look plumper. This shade wore well for five and a half hours and was lightly hydrating. Laura Mercier Cozy (P, $24.00) is brighter (90% similar). Estee Lauder Bois de Rose (P, $32.00) is darker, cooler (90% similar). Sephora + Pantone Universe Pure Marsala (LE, $18.00) is darker, warmer (90% similar). Colour Pop Dr. Facilier (LE, $8.00) is darker (90% similar). Tom Ford Beauty Bittersweet (03) (LE, $55.00) is more shimmery, glossier (90% similar). Tarte Surf's Up (P, $21.00) is cooler (90% similar). Urban Decay Trip (P, $18.00) is darker, cooler (80% similar). Bobbi Brown Soft Berry (P, $37.00) is darker, cooler (90% similar). NARS G*psy (P, $26.00) is darker (85% similar). Dior Ultra Crave (843) (P, $37.00) is darker (85% similar). Colour Pop Marmalade (LE, $6.00) is lighter, cooler (85% similar). Colour Pop Faded (P, $6.00) is lighter, cooler (90% similar). Bobbi Brown Cranberry (P, $29.00) is darker (85% similar). Bobbi Brown Plum (P, $29.00) is darker (85% similar). Bite Beauty Chai (DC, $24.00) is more muted, cooler, glossier (85% similar). Marc Jacobs Beauty Shush, Blush (P, $28.00) is cooler (85% similar). Revlon Blushing Nude (P, $8.49) is more shimmery, less pigmented, glossier (85% similar). Charlotte Tilbury Viva La Vergara (P, $34.00) is darker, cooler (85% similar). Sephora Labyrinth City (09) (P, $8.00) is darker, more muted, cooler (85% similar). Hourglass If Only (P, $34.00) is lighter, cooler (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.