Hitch Hike

Urban Decay Hitch Hike Vice Lipstick ($17.00 for 0.11 oz.) is described as a "brick rose [with a Comfort Matte finish]." It's a medium-dark rosy plum with warm undertones and a creamy finish. It had rich color payoff with a very smooth, creamy consistency that glides onto lips and just makes lips look plumper. This shade wore well for five and a half hours and was lightly hydrating. Laura Mercier Cozy (P, $24.00) is brighter (90% similar). Estee Lauder Bois de Rose (P, $32.00) is darker, cooler (90% similar). Urban Decay Hitch Hike (P, $19.00) is darker (90% similar). Sephora + Pantone Universe Pure Marsala (LE, $18.00) is darker, warmer (90% similar). ColourPop Dr. Facilier (LE, $8.00) is darker (90% similar). Tom Ford Beauty Bittersweet (03) (LE, $55.00) is more shimmery, glossier (90% similar). Tarte Surf's Up (P, $21.00) is cooler (90% similar). Urban Decay Trip (DC, $18.00) is darker, cooler (80% similar). Hourglass I Wonder (LE, $34.00) is cooler (85% similar). ColourPop Marmalade (LE, $7.00) is lighter, cooler (85% similar). NARS G*psy (P, $26.00) is darker (85% similar). Dior Ultra Crave (843) (P, $37.00) is darker (85% similar). ColourPop Faded (P, $7.00) is lighter, cooler (90% similar). Bobbi Brown Cranberry (P, $29.00) is darker (85% similar). Bobbi Brown Plum (P, $29.00) is darker (85% similar). Bite Beauty Chai (DC, $24.00) is more muted, cooler, glossier (85% similar). Marc Jacobs Beauty Shush, Blush (P, $28.00) is cooler (85% similar). Revlon Blushing Nude (P, $8.49) is more shimmery, less pigmented, glossier (85% similar). Charlotte Tilbury Viva La Vergara (P, $37.00) is darker, cooler (85% similar). Sephora Labyrinth City (09) (P, $8.00) is darker, more muted, cooler (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

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