Urban Decay Gubby is a slightly warm-toned, very light peach with a frost finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
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Urban Decay Gubby Vice Lipstick ($17.00 for 0.11 oz.) is described as a "frosted light pink [with a Metallized finish]." It's a light, pale peachy-pink with warm undertones and a metallic finish. It had semi-opaque color coverage that didn't apply as evenly as one might like, and I did have issues with the milkier color pulling into lip lines after two hours of wear. The texture was lightly creamy with moderate slip and glided on comfortably. This shade wore well for three hours on me and was lightly hydrating. Tom Ford Beauty Carine (LE, $36.00) is warmer (95% similar). MAC Sublime Pleasure (LE, $20.00) is less shimmery (90% similar). MAC Royal Ball (LE, $20.00) is lighter, more pigmented (90% similar). NARS Little Princess (P, $26.00) is less shimmery, glossier (90% similar). Obsessive Compulsive Cosmetics Pleasure Model (DC, $18.00) is lighter, more pigmented (90% similar). Too Faced Shimmering Marshmallow Bunny (DC, $22.00) is darker, warmer (90% similar). Tom Ford Beauty Mustique (LE, $55.00) is less shimmery (90% similar). Revlon Pink Lemonade (DC, $7.49) is less shimmery, darker, glossier (90% similar). Sephora Pink Lollipop (109) (P, $14.00) is darker (90% similar). MAC Pretty Please (LE, $20.00) is less shimmery, darker, less pigmented (90% similar). Guerlain Gabrielle (DC, $58.00) is warmer, glossier (85% similar). NARS Sex Shuffle (P, $26.00) is more shimmery, darker (85% similar). NARS Double Orgasm (LE, ) is less shimmery, darker, warmer (85% similar). Guerlain Rosy Silk (LE, $37.00) is darker, warmer (85% similar). L'Oreal Ballerina Shoes (135) (P, $8.99) is darker, warmer (80% similar). Chanel Cecile (432) (P, $37.00) is less shimmery, darker, warmer (80% similar). Chanel Olga (422) (P, $37.00) is less shimmery, darker (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.