Make Up For Ever Iconic Red (400) is a very cool-toned, medium red with a glossy finish. It is a permanent lipstick that retails for $24.00 and contains 0.23 oz.
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Make Up For Ever Iconic Red (400) Artist Acrylip ($24.00 for 0.23 oz.) is a bold, bright medium-dark pinky red with cool, blue undertones and a natural sheen. It had more semi-opaque, buildable coverage; it was one of the few shades in the range that I actually felt was truly buildable.
It's a liquid lipstick formula that is supposed to have "buildable color intensity and shine" with a "non-sticky, non-drying" formula that includes a slanted, flocked applicator and a squeeze-tube format. I don't know that I would really describe the formula as buildable; I would say that you can apply the tiniest amount and get less coverage, though it would still be medium-to-semi-opaque and have less shine. For me, it seemed that more product yielded glossier coverage with slightly more pigmentation. Iconic Red had a thinner texture than most of the shades in the range, which also resulted in less glossiness in the finish. I noticed more color pulled into my lip lines, but between the intensity and brightness of the shade, it was hard to notice. This shade wore for seven hours and left a strong stain behind. It was neither drying nor hydrating.
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The Artist Acrylip is a versatile lip formula inspired by the high pigment of acrylic paint. The stunning colors glide on with the ease of a gloss and the wear time of a lipstick. Ranging from a soft wash of color to an intensely layered look, the non-sticky, non-drying formula feels completely weightless for optimal comfort. The innovative cushion applicator delivers 10 captivating shades with precision.