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Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.
Talc, Caprylic/Capric Triglyceride, Zinc Stearate, PTFE, Ethylene/Acrylic Acid Copolymer, Polyethylene Terephthalate, Calcium Aluminum, Borosilicate, Calcium Sodium Borosilicate, Sodium Dehydroacetate, Phenoxyethanol, Synthetic Fluorphlogopite, Silica, Sorbic Acid, Alumina, Polyurethane-33, Tin Oxide, Acrylates Copolymer, Polybutylene Terephthalate, Polylactic Acid, Polymethyl Methacrylate, Stearic Acid, Calcium Stearate, Magnesium Stearate. All Shades May Contain (+/-): Mica, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Manganese Violet (Ci 77742), Ultramarines (Ci 77007), Bismuth Oxychloride (Ci 77163), Carmine (Ci 75470), Bronze Powder (Ci 77400), Copper Powder (Ci 77400), Aluminum Powder (Ci 77000), Blue 1 Lake (Ci 42090), Chromium Oxide Greens (Ci 77288), Ferric Ferrocyanide (Ci 77510), Ferric Ammonium Ferrocyanide (Ci 77510), Yellow 5 Lake (Ci 19140), Yellow 5 (Ci 19140), Chromium Hydroxide Green (Ci 77289).
Looks Featuring This Product
1 Written Reviews
By M 1 year ago.
This is a very odd formulation. Purchased Jan 2018 and the ingredients have changed. Incredible performance in every way... Except it literally cannot build, anywhere. It's so slippery (dry) that you can only get one level of pigmentation. This can be great for certain looks, but a deal breaker for building depth. Otherwise incredible, and yes, it's closest dupe is probably ABH love letter, with this being more vibrant and slightly less cool.