Urban Decay Jones is a very warm-toned, light orange with a frost finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
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Jones is a bright, medium tangerine orange with warm, golden shimmer. It had good pigmentation with a fairly soft, blendable texture that wasn't too thin or too dense. This shade wore for just over eight hours on me. Kat Von D Platonic (LE, )(100% similar). MAC Warm Wash #3 (LE, ) is less shimmery (95% similar). MAC Golden Hours #2 (LE, $21.00) is less shimmery (95% similar). Urban Decay Backseat Babe (LE, $19.00) is less shimmery, darker (95% similar). Colour Pop Starshine (LE, $4.50) is darker (95% similar). Colour Pop Tangerine Dreams (PiP, $4.50) is darker, cooler (95% similar). NARS Hot Line (LE, $19.00) is darker (90% similar). Natasha Denona Burnt Terracotta/Green (1) (P, $28.00) is more shimmery (90% similar). MAC Gingerluxe #2 (LE, ) is more shimmery, lighter (90% similar). Dior Lucky Star #1 (LE, ) is more shimmery, more muted (90% similar). Viseart Arancia (LE, ) is less shimmery, darker, cooler (90% similar). Colour Pop Party Favors (P, $4.50) is lighter (90% similar). bareMinerals Nirvana (P, ) is lighter (90% similar). Chanel Grandeur (56) (LE, $30.00) is more muted (90% similar). Giorgio Armani Organica (Right) (LE, ) is more shimmery, lighter (90% similar). Makeup Geek Sin City (DC, $6.00) is darker (90% similar). Natasha Denona Mandarine (123DC) (PiP, $29.00) is darker (90% similar). Tom Ford Beauty Leopard Sun #2 (PiP, ) is less shimmery, lighter (90% similar). NARS Outer Limits (LE, $25.00) is more shimmery, lighter (90% similar). Colour Pop Chauffeur (P, $4.50) is darker (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.