Urban Decay Jones is a very warm-toned, very light orange with a frost finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
Jones is a bright, medium tangerine orange with warm, golden shimmer. It had good pigmentation with a fairly soft, blendable texture that wasn't too thin or too dense. This shade wore for just over eight hours on me. KVD Beauty Platonic (LE, )(100% similar). ColourPop Fly Girl (LE, $4.50) is less shimmery, darker (95% similar). ColourPop Tangerine Dreams (PiP, $4.50) is darker, cooler (95% similar). Urban Decay Backseat Babe (LE, $19.00) is less shimmery, darker (95% similar). MAC Warm Wash #3 (LE, ) is less shimmery (95% similar). ColourPop Starshine (LE, $4.50) is darker (95% similar). MAC Golden Hours #2 (LE, $21.00) is less shimmery (95% similar). Makeup Geek Sin City (DC, $6.00) is darker (90% similar). BH Cosmetics Club Tropicana #6 (LE, ) is more shimmery, more muted, cooler (90% similar). NARS Outer Limits (LE, $25.00) is more shimmery, lighter (90% similar). NARS Hot Line (LE, $19.00) is darker (90% similar). Natasha Denona Burnt Terracotta/Green (1) (P, $28.00) is more shimmery (90% similar). Dior Lucky Star #1 (LE, ) is more shimmery, more muted (90% similar). Viseart Arancia (LE, ) is less shimmery, darker, cooler (90% similar). ColourPop Party Favors (P, $4.50) is lighter (90% similar). Chanel Grandeur (56) (LE, $30.00) is more muted (90% similar). MAC Gingerluxe #2 (LE, ) is more shimmery, lighter (90% similar). Natasha Denona Mandarine (123DC) (PiP, $29.00) is darker (90% similar). Tom Ford Beauty Leopard Sun #2 (PiP, ) is less shimmery, lighter (90% similar). ColourPop Chauffeur (P, $4.50) is darker (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.