Urban Decay Flash is a slightly warm-toned, light-medium purple with a frost finish. It is a permanent eyeshadow that retails for $19.00 and contains 0.05 oz.
Flash is described as a "bright iridescent purple." It's a lightly brightened, medium-dark violet with cooler undertones and a soft, frosted finish. The texture was firm as well, but it was thinner and stiffer to work with, and the resulting color payoff was semi-opaque. It required some layering and packing on the lid, and it is more suitable to be used over a primer. It lasted for seven and a half hours on me before fading. The color is weaker and softer than past iterations of Flash. Urban Decay Hoodoo (LE, $18.00) is more shimmery, darker, more muted. Anastasia Iridescent Purple (P, $12.00) is darker, more muted. Viseart Violet (P, ) is more shimmery, lighter, cooler. Sugarpill Strangeling (P, $13.00) is more shimmery, cooler. Makeup Geek Caitlin Rose (P, $9.99) is lighter, warmer. Hello Kitty Happy (LE, ) is lighter, brighter, cooler. Too Faced Live It Up (LE, $16.00) is cooler. Urban Decay Omen (P, $18.00) is more shimmery, lighter. theBalm #33 (P, $6.50) is lighter, cooler. MAC Sexy PB&J (LE, $16.00) is less shimmery. MAC Highly Charged (LE, $21.00) is lighter. Milani Bella Violet (14) (P, $4.49) is darker, brighter. Illamasqua Charm (P, ) is darker, cooler. Urban Decay Urban (P, ) is lighter. Inglot #441 (P, $6.00) is darker, brighter. First 15 dupes listed, see more: See comparison swatches / compare dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.
Caprylic/Capric Triglyceride, Talc, Zinc Stearate, Ethylene/Acrylic Acid Copolymer, PTFE, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid. May contain: CI 77019 (Mica), CI 77891 (Titanium Dioxide), CI 77742 (Manganese Violet), CI 75470 (Carmine), CI 77510 (Ferric Ferrocyanide), CI 77007 (Ultramarines).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.