Urban Decay Beat Down is a very cool-toned, medium-dark purple with a pearl finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
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Beat Down is described as a "deep metallic violet with blue micro-glitter." It's a brightened, medium-dark violet purple with cool, blue undertones and a pearly sheen. I really didn't notice the micro-glitter at all when I swatched or used it on the eye. The texture was a little on the firmer side, so a flatter brush works better with this one. It wore well for eight hours. Natasha Denona Blue Dahlia (181DC) (LE, $29.00) is warmer (95% similar). Sugarpill Weekender (P, $13.00) is more shimmery (95% similar). MAC Banafsaji (LE, $17.00) is darker (90% similar). Melt Cosmetics Cross Faded (LE, ) is more shimmery, darker (90% similar). MAC Thunder and Rain #2 (LE, $21.00) is warmer (90% similar). Too Faced Sugared Violet (LE, $16.00) is warmer (90% similar). Too Faced Sugared Violet #2 (LE, $16.00) is darker, more muted, warmer (90% similar). Fyrinnae Because Cats (P, $6.75) is more shimmery, darker (90% similar). Sleek MakeUP Simbad's Seas (LE, $9.99) is darker, brighter (90% similar). MAC Erogenous Zone (LE, $21.00) is more shimmery, glossier (90% similar). Buxom Posh Purple (P, $12.00) is lighter, brighter, warmer (85% similar). Kat Von D Danzig (DC, $21.00) is lighter, brighter, warmer (85% similar). Cle de Peau Cosmic Aura #1 (PiP, ) is warmer (85% similar). Urban Decay Ransom (DC, $18.00) is lighter, brighter (85% similar). Too Faced Badass (LE, $16.00) is darker, more muted, warmer (85% similar). Urban Decay UV-B (LE, $19.00) is less shimmery, lighter (85% similar). Cle de Peau Cosmic Aura #4 (PiP, ) is darker, warmer (80% similar). Milani Primary #4 (P, $6.99) is lighter, brighter (90% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.