Ounce

Urban Decay Eyeshadow (Discontinued)

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Urban Decay Ounce Eyeshadow (Discontinued)
Urban Decay Ounce Eyeshadow (Discontinued)
Urban Decay Ounce Eyeshadow (Discontinued)
Urban Decay Ounce Eyeshadow (Discontinued)
Urban Decay Ounce Eyeshadow (Discontinued)
Urban Decay Ounce Eyeshadow (Discontinued)

Urban Decay Ounce is a very warm-toned, light beige with a pearl finish. It is an eyeshadow that is permanent in this palette: Naked Heat.

Editor's Review

Ounce is a light, golden beige with warm undertones and a soft, pearl shimmer. It had semi-opaque pigmentation with a soft, slightly dusty texture that applied and blended out well. It wore well for seven and a half hours on me.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

Claims / Ingredients

Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.

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