Urban Decay Danger is a very cool-toned, dark blue with a frost finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
Danger is described as a "deep metallic royal blue with blue micro-sparkle." It's a rich, medium-dark navy blue with cool undertones and a pearly sheen. It had fantastic color payoff with a soft, smooth texture that was blendable and applied well to the skin. This shade lasted for eight hours. ColourPop Etiquette (LE, $6.00) is darker (95% similar). bareMinerals Climax (P, ) is darker (95% similar). KVD Beauty Ministry (LE, ) is more muted (95% similar). Sephora Diving in Australia (DC, $10.00) is lighter (95% similar). MAC Blue Black (LE, $17.00) is lighter, warmer (95% similar). Stila Sapphire (LE, $18.00) is less shimmery (95% similar). Make Up For Ever I218 Indigo Blue (DC, $21.00) is less shimmery (95% similar). JD Glow Sapphire (P, $7.50) is less shimmery (95% similar). Urban Decay Paralyzed (LE, $19.00) is lighter (95% similar). MAC Deep (LE, ) is darker, more muted (90% similar). KVD Beauty Estrella (LE, ) is darker (90% similar). Urban Decay 501 (LE, $19.00) is lighter, more muted, warmer (90% similar). Make Up For Ever ME224 Navy Blue (P, $17.00) is darker, warmer (90% similar). Tarte Dark Seas (P, $14.00) is lighter, brighter, warmer (90% similar). NARS Moskova #4 (PiP, $19.00) is less shimmery, lighter (90% similar). NARS Cressida (P, $29.00) is lighter, brighter (90% similar). Charlotte Tilbury Super Blue #3 (LE, ) is more shimmery, lighter, warmer (90% similar). Urban Decay Evidence (DC, $19.00) is lighter, warmer (90% similar). NABLA Cosmetics Eternity (P, $8.00) is lighter (90% similar). Sephora Aja (LE, ) is lighter (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.