theBalm #24 is a very warm-toned, light beige with a matte finish. It is a permanent eyeshadow that retails for $6.50 and contains 0.12 oz.
#24 is a light-medium, warm-toned beige with a matte finish. It had excellent pigmentation, and the texture was really soft and finely-milled; a smidgen powdery but very blendable. It wore well for seven and a half hours on me. Tarte Sand Out from the Crowd (LE) is very similar. Too Faced White Chocolate (P, $16.00) is less warm-toned. theBalm B1 (LE, $16.00) is very similar. Urban Decay Bleach (LE, $18.00) is similar. MAC Brule (P, $15.00) is not as beige. See comparison swatches.