theBalm #10 is a very warm-toned, medium brown with a satin finish. It is a permanent eyeshadow that retails for $6.50 and contains 0.12 oz.
#10 is a golden, medium-dark brown with a soft, frosted finish and warm undertones. It had excellent color payoff, and the texture was really soft, buttery, and smooth. It wore well for just over eight hours. MAC Golden Hours #1 (LE, $21.00) is darker. MAC A Medley of Mauves #4 (P, $21.00) is less frosted. Too Faced Hazelnut (P, $16.00) is darker. Dior Golden Flower #4 (LE) is more golden. Too Faced Buttered Rum (LE, $16.00) is more metallic, lighter. Urban Decay Ambush (LE, $18.00) is darker. Too Faced Gangsta (LE, $16.00) is slightly darker. See comparison swatches.