Urban Decay Rapid is a very cool-toned, medium-dark red with a matte finish. It is a permanent lipstick that retails for $18.00 and contains 0.17 oz.
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Urban Decay Rapid Vice Liquid Lipstick ($18.00 for 0.17 oz.) is a rich, medium-dark red with cool undertones and a flat, matte finish. It had good color coverage in one layer, though one would need to apply a second one for full coverage. The liquid lipstick had a smooth, thin texture that wasn't too watery or too heavy, so it was easy to maneuver across the lips and yielded even, smooth application of the color. The formula was fairly drying within five hours of wear, though it lasted for nearly eight on me.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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This is Vice Liquid Lipstick—a waterproof formula so life-proof, it’s not going ANYWHERE until you take it off. (Just imagine the possibilities.) What makes Vice different? Our high-tech formula provides longer-lasting wear with ZERO transfer. Like our original formula, Vice Liquid Lipstick lays down intensely pigmented color. And the comfortable, nondrying wear sets it apart from other liquid lipsticks.
Isododecane, Bis-Hydroxylauryl Dimethicone/Ipdi Copolymer, Cyclopentasiloxane, Dimethicone, Calcium Sodium Borosilicate, Tridecyl Trimellitate, Disteardimonium Hectorite, Silica, Nylon-12, Cyclohexasiloxane, Dicalcium Phosphate Dihydrate, Trimethylsiloxysilicate, Propylene Carbonate, Dimethicone/Vinyl Dimethicone Crosspolymer, Alumina, Silica [Nano] / Silica, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Diisopropyl Dimer Dilinoleate, Tin Oxide, Ascorbyl Palmitate. [+/- (May Contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 15850 / Red 7 Lake, CI 45410 / Red 28 Lake, CI 15850 / Red 6, CI 45380 / Red 22 Lake, CI 75470 / Carmine, CI 19140 / Yellow 5 Lake, CI 42090 / Blue 1 Lake, CI 15985 / Yellow 6 Lake].