Tarte Fairytale is a very cool-toned, very dark aqua with a matte finish. It is a limited edition lipstick that retails for $20.00 and contains 0.2 oz.
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Tarte Fairytale Tarteist Quick Dry Matte Lip Paint ($20.00 for 0.20 fl. oz.) is a bright, medium-dark blue-leaning aqua with cool undertones and a matte finish. It had semi-opaque pigmentation, which was buildable to opaque with two to three layers. The consistency was thin and spreadable, but it applied streakily and had a tendency to pull into lip lines as it was drying down.
The formula is supposed to have "high-impact, opaque matte color" that is non-drying and doesn't crack or feather. I've tried most shades in this formula, and it can be rather hit or miss--probably more misses than hits. Unfortunately, Fairytale was another miss, as it just did not apply well and absolutely did look "cracked" as soon as I smiled. The color lasted for four and a half hours on me before fading more heavily from the center of my lips, and it was somewhat drying over time.
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Create full coverage lip looks with this lightweight, liquid-to-matte lip paint. It dries down instantly with no transferring, and the comfortflex formula means it moves with your lips without drying out, cracking or feathering. With the easy applicator wand, you can line and shade lips with high-impact, opaque matte color in 20 nude and bold shades powered by concentrated mineral pigments for all-day vibrancy and comfortable wear.
Isododecane, dimethicone, trimethylsiloxysilicate, quaternium-90 bentonite, polypropylsilsesquioxane, cera alba/beeswax/cire d'abeille, nylon-12, propylene carbonate, polyethylene, sucrose acetate isobutyrate, ascorbyl palmitate, mica, phenoxyethanol, polybutene, polyglyceryl-6 polyricinoleate, silica, silica silylate, tocopherol, tocopheryl acetate, triethyl citrate, VP/hexadecene copolymer. (+/-): Red 7 Lake (CI 15850), yellow 5 lake (CI 19140), blue 1 lake (CI 42090), titanium dioxide (CI 77491), iron oxides (CI 77491, CI 77492, CI 77499). ME111LS000371