The formula is supposed to be “long-wearing,” “full coverage,” and hydrating. The consistency has an incredibly smooth, creamy feel to it and has enough substance and thickness to it that it adheres well to the lips and usually doesn’t pull into lip lines. I felt like the formula felt slightly more emollient initially and “dried” a bit to more of a satin-to-cream finish after a few minutes (but not a true dry down, as it wasn’t transfer-resistant!).
The majority of shades were very pigmented, easy to apply, comfortable to wear with light to moderate hydration over time, and lasted between four and seven hours on me. A few of the lightest and darkest shades weren’t as pigmented or were less flattering on the lips compared to more of the medium shades. There did not seem to be any added fragrance to it (smelled slightly waxy), and I didn’t notice any taste.
The average rating based on all reviewed shade(s) in this formula is shown below.
Discover longwearing lip color powered by H2O with this full coverage hydrating lipstick. The ultra-creamy vegan formula combines intense pigments and buttery-smooth conditioners for comfort-swipe color that locks in place with no feathering or bleeding. Make water work for you through each sea-inspired shade infused with regenerative lip-quenchers and the antioxidant Rainforest of the Sea™ complex to help smooth the look of lip lines.
Based on 1 Review, 4 Quick Reviews
The Good: Creamy (3), Travel-friendly (3), Smooth (2), Easy To Apply (2), Blendable (1), Long-wearing (1), Moisturizing (1), Great Value (1)
The In-Between: Highly Pigmented (3), Non-sticky (2), Buildable (1), Thick (1)
The Bad: Dry (1), Hard To Apply (1), Tugs/pulls (1)
1 Written Reviews
By Stephanie 1 year ago.
It is a pretty red and feels nice on the lips. However, I wore it for a whole day and it ended up on my teeth, I had red streaks on my chin and around my mouth several times throughout the day and it even ended up on my hands and several things that I touched somehow.