Live

Live is a softened, medium pink-coral with warm undertones and a satin finish. It had semi-opaque coverage with a smooth, slightly firm consistency that blended out fairly well. It lasted for eight hours on me, which isn't bad, but it isn't close to the 12-hours claimed. (This is, unfortunately, par for the course with Tarte's formula for me.) ColourPop Sugarcoated (LE, $8.00) is less shimmery, cooler (95% similar). Dior My Lady (003) (LE, $60.00) is warmer (95% similar). Tarte Exhilarating (LE, $29.00) is darker, warmer (95% similar). Tarte Smashing (LE, $29.00) is darker (90% similar). Burberry My Burberry Blush (P, $68.00) is more muted (90% similar). Physicians Formula Natural (P, $12.99) is lighter (90% similar). Tarte Crave (LE, $29.00) is darker (90% similar). MAC I'll Hold My Breath #2 (LE, ) is more shimmery, warmer (90% similar). Urban Decay Naked Cherry #2 (LE, ) is less shimmery, more muted (90% similar). Stellar Beauty Beam (P, $25.00) is more shimmery, cooler (90% similar). Hourglass Radiant Magenta (P, $40.00) is warmer (90% similar). MAC Spring Flock (LE, $24.00) is warmer (90% similar). MAC Fleur Power (P, $24.00) is darker (90% similar). Tarte Deco (LE, $29.00) is darker, cooler (90% similar). Shiseido Twilight Hour (02) (P, $29.00) is more muted (90% similar). Tarte Decked Out (LE, $29.00) is less shimmery, darker, cooler (90% similar). Sephora Flirt It Up (06) (P, $14.00) is darker (90% similar). Estee Lauder Pink Ingenue (P, $34.00) is darker (90% similar). Zoeva CR020 (P, ) is lighter, warmer (90% similar). MAC Hipness (LE, $24.00) is darker (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

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