Sephora Endless Purple (04) is a very cool-toned, dark plum with a matte finish. It is a permanent lipstick that retails for $14.00 and contains 0.169 oz.
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Sephora Endless Purple (04) Cream Lip Stain ($14.00 for 0.17 oz.) is a muted, medium-dark plum with subtle, warm undertones and a matte finish. It was richly pigmented with a lightweight, thin texture that was a little creamy and had good slip (which helped it spread easily) but didn't get so fluid that it was hard to work with. The liquid lipstick dried down to a flat, matte finish that stayed on well for over seven hours. The formula was neither drying nor hydrating over time.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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This bestselling, high-coverage lip color glides on smooth and transforms from a creamy texture into a silky, lightweight stain. Infused with avocado oil, the long-lasting formula delivers rich color that feels comfortable, is never sticky, and won’t dry out lips.