Propa Beauty Believe It is a very warm-toned, medium-dark brown with a cream finish. It is a permanent lipstick that retails for $12.00 and contains 0.12 oz.
Propa Beauty Believe It Luminous Satin Lipstick ($12.00 for 0.12 oz.) is a medium-dark brown with warm, yellowish undertones and a lightly glossy finish. The consistency was lightweight, lightly emollient but had some tackiness, which helped it stay in place during wear while having a shinier finish.
It had semi-opaque color payoff that could be built up, but it was something that I had to work at to get sheer coverage, so it was more pigmented than marketed, which may be just fine for many readers. It stayed on nicely for four and a half hours and felt lightly moisturizing over time.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Provides a sheer-to-full buildable color coverage. Use the highest point of the bullet to shape the lips. No lip liner needed. Apply the lipstick directly to your lips and smack lips together for a smooth even finish.
TRIDECYL TRIMELLITATE, DIISOSTEARYL MALATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, ETHYLHEXYL PALMITATE, CAPRYLIC/CAPRIC TRIGLYCERIDE, POLYETHYLENE, MICROCRYSTALLINE WAX, CERESIN, EUPHORBIA CERIFERA (CANDELILLA) WAX, COPERNICIA CERIFERA (CARNAUBA) WAX, TOCOPHERYL ACETATE, PHENOXYETHANOL, FRAGRANCE, TRIETHOXYCAPRYLYLSILANE, ALUMINUM HYDROXIDE, May Contain: CI77891 (TITANIUM DIOXIDE), CI77491 (IRON OXIDE）, CI77492 (IRON OXIDE）, CI77499 (IRON OXIDE）, CI15850 (RED 6 LAKE), CI15850(RED 7 LAKE), CI42090 (BLUE 1 LAKE), CI15985 (YELLOW 6 LAKE), CI77266 (BLACK 2).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.