Propa Beauty Profits, Limitless, Believe It Luminous Satin Lipsticks Review & Swatches
Profits
Propa Beauty Profits Luminous Satin Lipstick ($12.00 for 0.12 oz.) is a medium, reddish-brown with warm undertones and a satin finish. It had semi-opaque pigmentation in a single layer, which built up to full coverage with a second pass, so it ended up being more pigmented than marketed (“sheer to full”).
The consistency was smooth, dense but not too stiff to work with, and felt lightly emollient once it warmed up against my lips. The product delivered even coverage that didn’t emphasize my lip texture or settle into my lip lines. It wore well for four and a half hours and felt lightly hydrating over time.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- ColourPop Taurus (P, $7.00) is more muted (90% similar).
- Dose of Colors Aftermath (LE, $16.00) is more muted, less glossy (90% similar).
- Shiseido Woodblock (212) (P, $26.00) is lighter (90% similar).
- MAC Can't Dull My Shine (P, $22.00) is darker, cooler (90% similar).
- ColourPop Hazelnuts About U (LE, $10.00) is cooler (90% similar).
- Bite Beauty Yucca (DC, $24.00) is darker (90% similar).
- ColourPop Ganache Queen (LE, $10.00) is lighter, cooler (90% similar).
- Clinique Cuddle (21) (P, $19.50) is more shimmery, cooler (90% similar).
- MAC Feel Me? (P, $24.00) is lighter (90% similar).
- ColourPop Status (P, $8.00) is darker, cooler (85% similar).
Formula Overview
$12.00/0.12 oz. - $100.00 Per Ounce
The formula is supposed to have "sheer-to-full buildable color coverage" with a "luminous" finish. Most shades had more medium, buildable coverage, though a few shades were more semi-sheer and a few were more semi-opaque (and buildable). They were more pigmented than they were sheer, though. The more emollient quality of the texture made it easier to diffuse with a fingertip for truly sheer coverage if desired.
The consistency was lightweight, thin, and had good adhesion, so a touch clingy (but not in a bad way!) despite having a little more slip and noticeable shine. Most shades applied evenly, didn't settle into my lip lines or emphasize my natural texture, and were comfortable to wear. They lasted between three to five hours and felt lightly hydrating over time. There was a very faint sweet, vanilla scent but no discernible taste.
Browse all of our Propa Beauty Luminous Satin Lipstick swatches.
Ingredients
TRIDECYL TRIMELLITATE, DIISOSTEARYL MALATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, ETHYLHEXYL PALMITATE, CAPRYLIC/CAPRIC TRIGLYCERIDE, POLYETHYLENE, MICROCRYSTALLINE WAX, CERESIN, EUPHORBIA CERIFERA (CANDELILLA) WAX, COPERNICIA CERIFERA (CARNAUBA) WAX, TOCOPHERYL ACETATE, PHENOXYETHANOL, FRAGRANCE, TRIETHOXYCAPRYLYLSILANE, ALUMINUM HYDROXIDE, May Contain: CI77891 (TITANIUM DIOXIDE), CI77491 (IRON OXIDE）, CI77492 (IRON OXIDE）, CI77499 (IRON OXIDE）, CI15850 (RED 6 LAKE), CI15850(RED 7 LAKE), CI42090 (BLUE 1 LAKE), CI15985 (YELLOW 6 LAKE), CI77266 (BLACK 2).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Profits
PPermanent. $12.00.
Limitless
Propa Beauty Limitless Luminous Satin Lipstick ($12.00 for 0.12 oz.) is a muted, medium-dark orange with strong, warm undertones and a satin finish. It had semi-opaque color coverage, which could be built up to full coverage with a second layer, but this was more coverage than marketed.
The texture was lightly emollient with a touch of tackiness, which let it look glossier but kept it in place during the four and a half hours it lasted well for. The product applied evenly and smoothly across my lips without streaking or emphasizing my lip texture.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Bobbi Brown New York Sunset (P, $40.00) is cooler (95% similar).
- Sephora Palm Street (62) (P, $8.00) is darker, cooler (90% similar).
- Bite Beauty Arrowroot (DC, $24.00) is darker, brighter (90% similar).
- Giorgio Armani Venetian Red (208) (P, $38.00) is darker (90% similar).
- Sephora Hot in Havana (37) (P, $8.00) is brighter (85% similar).
- Hourglass You Make Me (P, $34.00) is lighter, cooler (85% similar).
- Fenty Beauty Freckle Fiesta (P, $18.00) is darker (85% similar).
- ColourPop Taurus (P, $7.00) is darker, more muted (80% similar).
- MAC My Lips are Insured (P, $24.00) is darker, cooler (80% similar).
Formula Overview
$12.00/0.12 oz. - $100.00 Per Ounce
The formula is supposed to have "sheer-to-full buildable color coverage" with a "luminous" finish. Most shades had more medium, buildable coverage, though a few shades were more semi-sheer and a few were more semi-opaque (and buildable). They were more pigmented than they were sheer, though. The more emollient quality of the texture made it easier to diffuse with a fingertip for truly sheer coverage if desired.
The consistency was lightweight, thin, and had good adhesion, so a touch clingy (but not in a bad way!) despite having a little more slip and noticeable shine. Most shades applied evenly, didn't settle into my lip lines or emphasize my natural texture, and were comfortable to wear. They lasted between three to five hours and felt lightly hydrating over time. There was a very faint sweet, vanilla scent but no discernible taste.
Browse all of our Propa Beauty Luminous Satin Lipstick swatches.
Ingredients
TRIDECYL TRIMELLITATE, DIISOSTEARYL MALATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, ETHYLHEXYL PALMITATE, CAPRYLIC/CAPRIC TRIGLYCERIDE, POLYETHYLENE, MICROCRYSTALLINE WAX, CERESIN, EUPHORBIA CERIFERA (CANDELILLA) WAX, COPERNICIA CERIFERA (CARNAUBA) WAX, TOCOPHERYL ACETATE, PHENOXYETHANOL, FRAGRANCE, TRIETHOXYCAPRYLYLSILANE, ALUMINUM HYDROXIDE, May Contain: CI77891 (TITANIUM DIOXIDE), CI77491 (IRON OXIDE）, CI77492 (IRON OXIDE）, CI77499 (IRON OXIDE）, CI15850 (RED 6 LAKE), CI15850(RED 7 LAKE), CI42090 (BLUE 1 LAKE), CI15985 (YELLOW 6 LAKE), CI77266 (BLACK 2).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Limitless
PPermanent. $12.00.
Believe It
Propa Beauty Believe It Luminous Satin Lipstick ($12.00 for 0.12 oz.) is a medium-dark brown with warm, yellowish undertones and a lightly glossy finish. The consistency was lightweight, lightly emollient but had some tackiness, which helped it stay in place during wear while having a shinier finish.
It had semi-opaque color payoff that could be built up, but it was something that I had to work at to get sheer coverage, so it was more pigmented than marketed, which may be just fine for many readers. It stayed on nicely for four and a half hours and felt lightly moisturizing over time.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- MAC Photo (P, $19.00) is more shimmery, lighter, cooler (90% similar).
- Tarte Brownie (P, $20.00) is lighter, more muted, warmer (85% similar).
- Bite Beauty Libra (LE, $26.00) is darker, more muted, warmer (85% similar).
- Sephora Snuggle Weather (61) (P, $8.00) is lighter, warmer (80% similar).
- ColourPop Tansy (P, $7.00) is lighter, warmer, less glossy (80% similar).
- Bite Beauty Portobello (LE, $26.00) is lighter, more muted (80% similar).
- ColourPop Cinnamon (LE, $10.00).
- Jaclyn Cosmetics Hot Toddy (DC, $18.00).
- Propa Beauty Focused (P, $12.00).
Formula Overview
$12.00/0.12 oz. - $100.00 Per Ounce
The formula is supposed to have "sheer-to-full buildable color coverage" with a "luminous" finish. Most shades had more medium, buildable coverage, though a few shades were more semi-sheer and a few were more semi-opaque (and buildable). They were more pigmented than they were sheer, though. The more emollient quality of the texture made it easier to diffuse with a fingertip for truly sheer coverage if desired.
The consistency was lightweight, thin, and had good adhesion, so a touch clingy (but not in a bad way!) despite having a little more slip and noticeable shine. Most shades applied evenly, didn't settle into my lip lines or emphasize my natural texture, and were comfortable to wear. They lasted between three to five hours and felt lightly hydrating over time. There was a very faint sweet, vanilla scent but no discernible taste.
Browse all of our Propa Beauty Luminous Satin Lipstick swatches.
Ingredients
TRIDECYL TRIMELLITATE, DIISOSTEARYL MALATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, ETHYLHEXYL PALMITATE, CAPRYLIC/CAPRIC TRIGLYCERIDE, POLYETHYLENE, MICROCRYSTALLINE WAX, CERESIN, EUPHORBIA CERIFERA (CANDELILLA) WAX, COPERNICIA CERIFERA (CARNAUBA) WAX, TOCOPHERYL ACETATE, PHENOXYETHANOL, FRAGRANCE, TRIETHOXYCAPRYLYLSILANE, ALUMINUM HYDROXIDE, May Contain: CI77891 (TITANIUM DIOXIDE), CI77491 (IRON OXIDE）, CI77492 (IRON OXIDE）, CI77499 (IRON OXIDE）, CI15850 (RED 6 LAKE), CI15850(RED 7 LAKE), CI42090 (BLUE 1 LAKE), CI15985 (YELLOW 6 LAKE), CI77266 (BLACK 2).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
These apply so nicely and look very well formulated. I love their richness!
My favorite from this trio is Profits.
I love all of these variations of brown and orangey brown shades. It would be hard for me to pick a favourite, but Profits would be it. They are so good. And not expensive either!
Thank you for featuring this brand. I have about 5 of their lipsticks and find them very smooth and comfortable to wear.
These are very pretty. Looks like this brand has chosen to do one thing well, and they’ve succeeded at that. 🙂