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The formula is supposed to be “richly pigmented” with “”supreme hydration” and “opulent matte opacity.” The consistency was smooth, velvety, and dense without being too firm for one-stroke, glide-on application (I found the original shades to be slightly firmer compared to more newly released shades). They had nearly opaque to opaque coverage in one layer and most were buildable.
They had a subtle sheen--more satin-to-cream in finish--that wore down to a natural matte finish within an hour or two of wear. The formula lasted between four and eight hours on me, and while most weren't drying, they aren't "supreme[ly" hydrating either. They are, however, comfortable to wear over a longer period of time and reapply well. There was no discernible scent or taste to the formula.
The average rating based on all reviewed shade(s) in this formula is shown below.