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Plum is a dark, plummy purple with soft, warm undertones and a matte finish. It had fairly good pigmentation, though the texture was a little thinner and drier. Applied, the color didn't start to fade for eight and a half hours. MAC Fig. 1 (P, $15.00) is similar. Make Up For Ever #160 (P, $20.00) is brighter. See comparison swatches / view dupes.
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Celebrity Makeup Artist Carol Shaw created LORAC's unique, long-lasting, non-irritating eye shadow formula to use on and off the Red Carpet. This unique formula is infused with soothing botanicals such as Calendula and Cornflower. Shade, shadow, line and define with this versatile range of eye shadow colors that can be used wet or dry to create any Red Carpet look you desire.