Bite is a soft, medium-dark coral with warm, rosy undertones and gold pearl. It had sheer to semi-sheer color coverage, which is how the formula is marketed ("sheer intensity"), but I wish it applied a bit more evenly as it seemed to look splotchy with more coverage and less product on my lips. There was a bit of product that gathered in my lip lines, but this particular shade seemed quite shiny so it was harder to see from a normal viewing distance. The consistency was smooth, non-sticky, and comfortable to wear over the three hours it lasted for. The formula felt moisturizing while worn.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.