Maybelline Cool Crush is a very cool-toned, light-medium silver with a frost finish. It is a limited edition eyeshadow that retails for $6.99 and contains 0.14 oz.
Maybelline Cool Crush 24HR Color Tattoo Eyeshadow ($5.99 for 0.14 oz.) is a shimmering, bluish-silver with a frosted, metallic finish. It had semi-sheer to semi-opaque color payoff. Because it's on the sheerer side, it may be better as a base underneath your favorite powder eyeshadows than as a standalone color. The consistency is thinner and has more slip than the permanent range of Color Tattoos. The lasting power on me wasn't as good as the permanent range; there was some faint creasing after ten hours (no primer). Sephora Sweet Dreams is bluer, powder. Maybelline Icy Mint is bluer, not as cool-toned. Bobbi Brown Iced Blue is slightly bluer. Urban Decay Strip is darker, bluer, and a powder. MAC Water & Ice #1 is more silvered and a powder. MAC Free as Air is darker, bluer. Giorgio Armani #12 is more silver and a powder. Benefit Blue My Mind isn't as cool-toned. Bobbi Brown Iced Blue is lighter, less blue, and a powder. See comparison swatches here.
Dare to wear our longest-lasting shadow. Our ink technology creates super-saturated color. Cream gel smoothes on for vibrant color that does not fade.