Bobbi Brown Iced Blue is a very cool-toned, light blue with a frost finish. It is a permanent eyeshadow that retails for $28.00 and contains 0.05 oz.
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Bobbi Brown Iced Blue Long-Wear Cream Shadow Stick ($28.00 for 0.05 oz.) is described as a "shimmering blue grey." It's a cool-toned, blue-tinted silver with a frosted, metallic finish. Definitely more silver than it is blue, but it's the exact color I thought of when I read the name "Iced Blue." MAC Frozen Blue is grayer, darker, less blue. Urban Decay Strip is just a touch darker--but this was the shade I immediately thought of when I swatched Iced Blue. Urban Decay Mary Jane is darker and bluer.
Bobbi Brown Iced Blue Long-Wear Cream Shadow Stick
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Effortless and high impact-that's the essence of NEW Long-Wear Cream Shadow Stick. This do-it-all formula glides on tug-free and can be used to shade, define, smoke up and highlight eyes. In subtle to eye-popping shades that last for up to 8 hours without creasing, flaking or fading, it's a stroke of genius. Just swipe on and go.