MAC It's Never Ending is a moderately cool-toned, medium-dark plum with a cream finish. It is a permanent lipgloss that retails for $24.00 and contains 0.28 oz.
MAC It's Never Ending Versicolour Lip Stain ($24.00 for 0.28 fl. oz.) is described as a "deep raspberry." It appears as a medium-dark rosy pink initially, but it develops into a dark, raspberry pink with subtle, warm undertones. It had semi-opaque pigmentation that applied evenly and smoothly without emphasizing lip lines. This shade wore well for eight hours and was lightly drying over time. Giorgio Armani #601 Plum Vinyl (P, $38.00) is darker (95% similar). Tom Ford Beauty Exotica (P, $54.00) is more shimmery, darker, more muted (90% similar). Maybelline Caviar Couture (050) (P, $8.99) is cooler, glossier (90% similar). Tom Ford Beauty Exposed (P, $54.00) is darker, warmer (90% similar). Jouer Bond (P, $17.00) is darker (85% similar). Chanel Distinction (21) (P, $34.00) is warmer (85% similar). Tom Ford Beauty Red Corset (P, $54.00) is darker (85% similar). MAC Peer Pressure (LE, $20.00) is darker, more muted, warmer (85% similar). ColourPop Cherry Up (P, $8.00) is darker, warmer (80% similar). Urban Decay Vice (DC, $26.00) is more shimmery, lighter (80% similar). See comparison swatches / view dupes side-by-side.
M∙A∙C Versicolour, the ultimate fusion of gloss + stain, all in one fluid formula that melts onto lips for a full-on glassy shine that lasts and lasts and lasts. Infused with emollient oils, its creamy, lightweight texture stays bright, lustrous and so comfortable without ever cracking or peeling. Like an energy shot for your lips, a range of resilient hues live long into the day (and night). Welcome to your new obsession.