#601 Plum Vinyl

Giorgio Armani #601 Plum Vinyl Ecstasy Lacquer ($38.00 for 0.20 fl. oz.) is a medium-dark plum with subtle, cooler undertones and a lightly shiny finish. It had semi-opaque color coverage in one layer and could be built up to mostly opaque coverage (but always with some translucency) with two to three layers. The consistency spread across the lips well and left even color that didn't gather into lip lines (not an easy feat for deeper shades like this). The color wore for almost eight hours with the shine fading after five hours. MAC It's Never Ending (P, $24.00) is lighter (95% similar). Maybelline Caviar Couture (050) (P, $8.99) is cooler (90% similar). Tom Ford Beauty Exposed (P, $54.00) is darker, warmer (90% similar). Revlon Embellished (DC, $7.49) is warmer (90% similar). Chanel Distinction (21) (P, $34.00) is darker, warmer (90% similar). MAC Preserving Passion (P, $24.00) is warmer (90% similar). Urban Decay Vice (DC, $26.00) is more shimmery, lighter (90% similar). MAC Lust for Life (LE, $21.00) is more shimmery (90% similar). Tom Ford Beauty Exotica (P, $54.00) is darker, more muted (90% similar). Sephora Plum Fiction (19) (P, $12.00) is lighter, brighter (85% similar). Jouer Bond (P, $17.00) is darker (90% similar). ColourPop Cherry Up (P, $8.00) is darker (85% similar). MAC 10s Across Da Board (LE, $21.00) is darker, more muted, less pigmented (85% similar). Tom Ford Beauty Red Corset (P, $54.00) is darker, warmer (85% similar). Chanel Crushed Cherry (DC, $30.00) is darker, warmer (80% similar). MAC Peer Pressure (LE, $20.00) is darker (80% similar). See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

• Brand Description