Giorgio Armani #601 Plum Vinyl is a slightly cool-toned, dark plum with a glossy finish. It is a permanent lipgloss that retails for $38.00 and contains 0.2 oz.
Giorgio Armani #601 Plum Vinyl Ecstasy LacquerGiorgio Armani #601 Plum Vinyl Ecstasy Lacquer ($38.00 for 0.20 fl. oz.) is a medium-dark plum with subtle, cooler undertones and a lightly shiny finish. It had semi-opaque color coverage in one layer and could be built up to mostly opaque coverage (but always with some translucency) with two to three layers. The consistency spread across the lips well and left even color that didn't gather into lip lines (not an easy feat for deeper shades like this). The color wore for almost eight hours with the shine fading after five hours. MAC It's Never Ending (P, $24.00) is lighter (95% similar). Urban Decay Vice (DC, $26.00) is more shimmery, lighter (90% similar). Tom Ford Beauty Exotica (P, $54.00) is darker, more muted (90% similar). MAC Lust for Life (LE, $19.00) is more shimmery (90% similar). Maybelline Caviar Couture (050) (P, $8.99) is cooler (90% similar). Tom Ford Beauty Exposed (P, $54.00) is darker, warmer (90% similar). Revlon Embellished (DC, $7.49) is warmer (90% similar). MAC Preserving Passion (P, $24.00) is warmer (90% similar). Chanel Distinction (21) (P, $34.00) is darker, warmer (90% similar). Jouer Bond (P, $17.00) is darker (90% similar). Sephora Plum Fiction (19) (P, $12.00) is lighter, brighter (85% similar). MAC 10s Across Da Board (LE, $19.00) is darker, more muted, less pigmented (85% similar). Tom Ford Beauty Red Corset (P, $54.00) is darker, warmer (85% similar). Chanel Crushed Cherry (DC, $30.00) is darker, warmer (80% similar). MAC Peer Pressure (LE, $20.00) is darker (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Introducing Ecstasy Lacquer-The shine of a lacquer, the color & comfort of a lipstick, & the hold of a stain. The innovative Armani Liquid Vinyl Technology features the highest concentration of water soluble pigments, allowing for pure, vivid color impact with maximum long wear results. The formula is enriched with glycerin for comfortable application and long lasting hydration. It can be applied in a single layer for a subtle touch of color, added over any Armani lipstick as a top coat, or in a layered application for a bold, statement lip.