MAC Cordovan is a moderately cool-toned, medium-dark burgundy with a natural finish. It is a discontinued lipstick that retails for $21.00 and contains 0.12 oz.
MAC Cordovan Liptensity Lipstick ($21.00 for 0.12 oz.) is a dark, reddish plum with subtle, cool undertones and a glossy finish. The consistency was more gel-like and had more slip on the lips, though it was thin and lightly tacky so I didn't feel like it slid around while worn. It had semi-opaque pigmentation, but the color distributed evenly and smoothly. This shade lasted for seven hours and left behind a strong stain. Bite Beauty Jam (DC, $26.00) is cooler (95% similar). Tarte Soul (LE, $20.00) is darker, less glossy (95% similar). Bobbi Brown Cool Beets (P, $27.00) is less shimmery, darker, warmer (90% similar). Bobbi Brown Red Berry (P, $37.00) is warmer (95% similar). Bite Beauty Bordeaux (DC, $28.00) is darker (95% similar). Inglot #293 Lipstick Cream (P, $12.00) is glossier (95% similar). MAC Dark Side (P, $19.00) is darker (95% similar). Wet 'n' Wild Dark Wine (P, $0.99) is lighter (95% similar). MAC Labradorable (LE, $25.00) is warmer (90% similar). Bobbi Brown Crimson (P, $37.00) is lighter, warmer (90% similar). Shiseido Vortex (216) (P, $26.00) is less shimmery, lighter, more muted (90% similar). MAC Hang Up (P, $19.00) is darker (90% similar). Tom Ford Beauty Near Dark (P, $57.00) is darker (90% similar). Bite Beauty Sugared Maple (LE, $24.00) is lighter (95% similar). MAC Marsala (DC, $21.00) is lighter, cooler (90% similar). Tom Ford Beauty Liev (LE, $36.00) is more shimmery, darker, warmer (85% similar). MAC La Femme (P, $19.00) is darker, warmer (85% similar). ColourPop Poison (P, $7.00) is lighter (85% similar). Buxom Menace (DC, $21.00) is warmer (85% similar). ColourPop LBD (LE, $7.00) is less shimmery, warmer, less glossy (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Liptensity Lipstick pushes the boundaries of colour. With the expertise of tetrachromat Maureen Seaberg — who has the genetic ability to see up to 100 million hues imperceptible to the average naked eye — M·A·C has created an unprecedented spectrum of 24 shades with extreme, undeniable colour intensity, using our groundbreaking High-Frequency Tetrachromatic Pigments technology.