MAC Burnt Violet is a very cool-toned, very dark burgundy with a natural finish. It is a discontinued lipstick that retails for $21.00 and contains 0.12 oz.
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MAC Burnt Violet Liptensity Lipstick ($21.00 for 0.12 oz.) is a blackened plum with subtle, cooler undertones and a creamy, lightly glossy finish. This shade did not apply well, unfortunately, as the texture seemed to separate and look almost like fine crumbles or grains on the lips, despite the texture itself feeling creamier and more balm-like on the lips. It had semi-opaque pigmentation with some color that settled noticeably into lip lines. It did wear for seven hours and left a strong stain behind, though it was a bit drying. Sephora Wanderlust (33) (P, $8.00) is warmer (95% similar). MAC Phenomenal Woman (LE, $20.00) is less glossy (90% similar). Burberry Black Cherry (57) (P, $34.00) is lighter, warmer (90% similar). Urban Decay Cherry (LE, $18.00) is less shimmery, lighter (90% similar). Guerlain #555 (P, $33.00) is lighter (90% similar). MAC Viva Glam Ariana Grande (LE, $20.00) is warmer, less glossy (95% similar). Sephora Power Suit (01) (P, $13.00) is less shimmery, lighter, cooler (90% similar). Lisa Eldridge Velvet Midnight (LE, $32.00) is less shimmery, lighter, less glossy (85% similar). Estee Lauder Nude Fatale (P, $32.00) is less shimmery, lighter, warmer (85% similar). NARS Liv (P, $34.00) is lighter, more muted, warmer (85% similar). Colour Pop It's Faux (LE, $7.00) is less shimmery, lighter, warmer (80% similar). MAC Heart Hangover (LE, $18.00) is more shimmery, lighter, less glossy (80% similar). MAC Dramatic Encounter (LE, $20.00) is lighter, warmer (80% similar). Sephora Goddess (30) (P, $13.00) is less shimmery, lighter, warmer (80% similar). Urban Decay Confession (DC, $22.00) is lighter, more muted (85% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Liptensity Lipstick pushes the boundaries of colour. With the expertise of tetrachromat Maureen Seaberg — who has the genetic ability to see up to 100 million hues imperceptible to the average naked eye — M·A·C has created an unprecedented spectrum of 24 shades with extreme, undeniable colour intensity, using our groundbreaking High-Frequency Tetrachromatic Pigments technology.