MAC Just Breathe #1 is a very cool-toned, light-medium silver with a frost finish. It is a limited edition eyeshadow that retails for $21.00 and contains 0.06 oz.
Just Breathe #1 is a light-medium, silvery-blue with a frosted, slightly metallic, finish. Applied dry, it was semi-opaque and not quite as bright, whereas a dampened application yielded smoother, richer color payoff. It lasted for eight hours on me before fading. Kat Von D Moonshine (LE) is grayer. ColourPop Sugar (P, $5.00) is a cream product. Marc Jacobs Beauty The Parisienne #3 (LE) is darker. Fyrinnae Frostbytes (P, $6.80) is darker. Urban Decay Shellshock (LE, $18.00) is brighter. Too Faced Jailbird (LE, $16.00) is darker. Maybelline Cool Crush (LE, $6.99) is a cream product. MAC Water & Ice #1 (P, $21.00) is darker. See comparison swatches / view dupes.
The Mineralize Eyeshadow formula is supposed to have "low-to-medium coverage" when applied dry and "more intense coverage and color" when used wet. Most shades have color payoff that is true to the brand's description: semi-sheer to semi-opaque when used dry and semi-opaque to opaque when used with a dampened brush. I tend to find that they apply more smoothly and evenly with a more metallic finish with a dampened brush as well. Some shades can be a little too dry or dusty and do not apply as well with a dry brush. The wear is typically a bit less than average on me--six to seven hours.