A Glimmer of Gold #3 is a slightly muted, copper with stronger brown tones than the shade before it and a frosted sheen--but it is less metallic. The texture on this one was powdery, almost grainy at times, with little bits of powder clumping together. When I applied it with a damp brush, this resolved a lot of those texture issues. The color payoff was semi-sheer when applied dry (but be careful, there will be excess fall out during application), and when applied damp, it was fully opaque. Too Faced Jingle All the Way Eyeshadow #7 (LE) is a touch lighter. Clarins The Essentials #6 (LE) is darker, browner. MAC Exquisite Ego #2 (LE, $21.00) is more orange. LORAC Gold (P) is warmer. Maybelline Breaking Bronze (P, $6.99) is slightly more golden. NARS Isolde #1 (P, $24.00) is less metallic. MAC Retrospeck #2 (LE, $15.00) is similar. bareMinerals Louder (LE) is slightly warmer. bareMinerals Hoopla (LE) is less metallic. See comparison swatches.
The Mineralize Eyeshadow formula is supposed to have "low-to-medium coverage" when applied dry and "more intense coverage and color" when used wet. Most shades have color payoff that is true to the brand's description: semi-sheer to semi-opaque when used dry and semi-opaque to opaque when used with a dampened brush. I tend to find that they apply more smoothly and evenly with a more metallic finish with a dampened brush as well. Some shades can be a little too dry or dusty and do not apply as well with a dry brush. The wear is typically a bit less than average on me--six to seven hours.