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A Glimmer of Gold #1 is a muted, yellow gold with a frosted finish. Applied dry, it's semi-sheer, and applied damp, it's mostly opaque. The texture was fairly soft, though when applied dry, it does feel a little loose/powdery. Bobbi Brown 24 Karat (LE, $28.00) is a cream product, less yellow, more metallic. MAC Until Dawn #2 (LE, $21.00) is nearly the same. Sleek MakeUP Meet in Madrid (LE, $9.99) is more metallic. Giorgio Armani #10 #2 (P) is less frosted. MAC Dreammaker (LE, $15.00) is yellower. Urban Decay Blunt (P, $18.00) is similar. L'Oreal Eternal Sunshine (P, $7.99) is yellower. Giorgio Armani #1 Spring 2012 #3 (LE) is warmer. Chanel Intuition #2 (P) is warmer, darker. See comparison swatches.
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The Mineralize Eyeshadow formula is supposed to have "low-to-medium coverage" when applied dry and "more intense coverage and color" when used wet. Most shades have color payoff that is true to the brand's description: semi-sheer to semi-opaque when used dry and semi-opaque to opaque when used with a dampened brush. I tend to find that they apply more smoothly and evenly with a more metallic finish with a dampened brush as well. Some shades can be a little too dry or dusty and do not apply as well with a dry brush. The wear is typically a bit less than average on me--six to seven hours.