MAC Captivating #1 is a moderately warm-toned, light gold with a frost finish. It is a limited edition eyeshadow that retails for $21.00 and contains 0.06 oz.
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Captivating #1 is described as a "deep gold." It's a light-medium, yellow gold with a frosted, metallic finish. It had good color payoff when applied dry or damp--when applied damp, it was smoother and less powdery. It showed some signs of fading after six hours of wear. theBalm D1 (LE, $16.00) is more metallic. Chanel Convoitise (90) (LE, $36.00) is lighter. Sephora Collection French Riviera (04) (P, $13.00) is darker. theBalm Snobby (P, $16.00) is lighter. MAC Dreammaker (LE, $15.00) is less frosted. MAC Sweet & Sour #1 (P, $21.00) is similar. L'Oreal Gold Imperial (LE, $7.99) is more metallic. L'Oreal Eternal Sunshine (P, $7.99) is also more metallic. Lancome Eternal Gold (P, $24.50) is more metallic, warmer. See comparison swatches.
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The Mineralize Eyeshadow formula is supposed to have "low-to-medium coverage" when applied dry and "more intense coverage and color" when used wet. Most shades have color payoff that is true to the brand's description: semi-sheer to semi-opaque when used dry and semi-opaque to opaque when used with a dampened brush. I tend to find that they apply more smoothly and evenly with a more metallic finish with a dampened brush as well. Some shades can be a little too dry or dusty and do not apply as well with a dry brush. The wear is typically a bit less than average on me--six to seven hours.