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A Waft of Grey #4 is a medium-dark black with a satin finish and cool undertones. The texture was powdery, but the color was mostly buildable. It needs to be used slightly dampened or over a slightly tacky base, because dry, it sheers out and disappears. bareMinerals Black Leather (LE, $14.00) is similar. Wet 'n' Wild Three’s a Party #3 (LE) is darker. MAC Fashion Legend (LE, $15.00) is similar. theBalm Serious (P, $16.00) is darker. Estee Lauder Black Chrome #1 (LE, $21.00) is darker, more matte. Chanel Premier Regard #4 (P) is more matte. bareMinerals Lights Down (P) is darker. See comparison swatches.
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The Mineralize Eyeshadow formula is supposed to have "low-to-medium coverage" when applied dry and "more intense coverage and color" when used wet. Most shades have color payoff that is true to the brand's description: semi-sheer to semi-opaque when used dry and semi-opaque to opaque when used with a dampened brush. I tend to find that they apply more smoothly and evenly with a more metallic finish with a dampened brush as well. Some shades can be a little too dry or dusty and do not apply as well with a dry brush. The wear is typically a bit less than average on me--six to seven hours.