A Medley of Mauves #1 is a cool-toned, light-medium pink with a frosted sheen. It had a powdery texture, so when it was applied dry, it didn't stick to the skin well--dusted away. Applied with a damp brush, it smoothed out and stayed on the skin better and yielded semi-opaque color coverage. MAC Fair Sex (LE, $15.00) is lighter. MAC Pinkluxe #1 (P) is more glittery. Dior Garden Roses #1 (LE) is slightly cooler-toned. Bobbi Brown Pink Lily (LE, $21.00) is similar. See comparison swatches.
The Mineralize Eyeshadow formula is supposed to have "low-to-medium coverage" when applied dry and "more intense coverage and color" when used wet. Most shades have color payoff that is true to the brand's description: semi-sheer to semi-opaque when used dry and semi-opaque to opaque when used with a dampened brush. I tend to find that they apply more smoothly and evenly with a more metallic finish with a dampened brush as well. Some shades can be a little too dry or dusty and do not apply as well with a dry brush. The wear is typically a bit less than average on me--six to seven hours.