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Pinkluxe #1 is a light-medium pink with a high-shine, frosted finish. It has subtle cool undertones (almost looks neutral to warm against my warmer complexion). It had mostly opaque color payoff both wet and dry, but applied wet, it was smoother and less loose. Pinkluxe #2 is just warm-toned, but it's also a light-medium pink. Urban Decay SWF is less shimmery. MAC Heartless is lighter, less shimmery. MAC Cheryl Chic is less shimmery. MAC Love Power is a cream product. See comparison swatches.
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