MAC Excite is a slightly warm-toned, medium-dark orange with a luminous finish. It is a limited edition lipstick that retails for $20.00 and contains 0.1 oz.
MAC Excite Lipstick ($22.00 for 0.16 fl. oz.) is described as a "bright orange-red [with a Cremesheen finish]." It's a brightened, medium orange-red with warm undertones and a very subtle gold shimmer. It had a lightly luminous finish with mostly opaque color coverage. This shade wore well for four and a half hours, left a very slight stain behind, and was a little bit hydrating (which is an upgrade, as this finish is usually drying on me). Bobbi Brown Lady Ruba (P, $26.00) is more matte, more opaque. NARS Marlene (P, $32.00) is darker, more opaque. MAC True Red (LE, $16.00) is similar. Lipstick Queen Jungle Queen (P, $22.00) is less red. Estee Lauder Impassioned (P, $30.00) is less glossy, more opaque. Givenchy Carmin Escarpin (306) (P, $36.00) is darker. Maybelline Vibrant Mandarin (P, $7.49) is darker. MAC Sail La Vie (LE, $16.00) is more matte. See comparison swatches / view dupes.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Formulated to shade, define and showcase the lips, M·A·C Lipstick is available in every nuance of your favorite color and high-fashion texture. It's the iconic product that made M·A·C famous. AMPLIFIED CREME (A): Ultra-creamy. Quietly shiny. Color-packed! Hi-res: hi-impact. CREMESHEEN (C): Creme-based lipstick that imparts bright full color, with a soft and supple shine. FROST (F): Excellent color payoff with medium to high frosted shimmer-and-shine finish. LUSTRE (L): Demi-sheer with wet-look lustre finish. Very slick. Makes lips look soft, smooth, ultra-moist. MATTE (M): Pigment rich with intense color pay-off. No-shine, all matte finish. SATIN (S): Color-rich. Soft satin, semi-matte finish. Conditions while adding intense color.