Make Up For Ever M924 Purple is a very cool-toned, medium-dark purple with a matte finish. It is a permanent eyeshadow that retails for $17.00 and contains 0.08 oz.
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Make Up For Ever M924 Purple Artist Color Shadow ($17.00 for 0.08 oz.) is a bright, medium purple with subtle, cool undertones and a matte finish. The pigmentation semi-opaque but buildable, though the texture was drier and somewhat dense, so it did not diffuse or blend out as well as I would have liked. It was the type of shade that worked well packed onto the lid with a flat, shading brush or blended out with a clean brush or a lighter or more shimmery shade. The new shade is quite different from the previous shade, particularly since the brand switched the finish from Satin to Matte; the new shsade is deeper and much cooler in tone, along with the finish being matte (see side-by-side comparison). The color wore well for 10 hours on my lids and nine and a half hours on my cheeks.
As far as I can tell, there are still shades within the Artist Color Shadow range that aren't listed as eye safe (in the U.S.), though this information appears in the form of a "face" symbol on the underside of the physical shadow (as opposed to an "eye" symbol). This same type of symbol system was used on their loose and liquid Star Lit products, and if they were appropriate for multiple areas, the label included multiple symbols (like an eye, face, and set of lips). This shade did not have an eye symbol on its label.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Reveal your inner artist and create your perfect color mix with Artist Color Eye Shadow. Choose your palette size, and then customize it to your needs by mixing and matching your favorite shades. MAKE UP FOR EVER’s artist-grade atomized formula is loaded with pigment for high-impact color in a single swipe. Its smooth, buttery texture allows for superior blendability, and silicon-coated pigments allow for it to stay put for up to 12 hours of wear*. With a range of 121 shades available in an array of finishes, these ultrafine powders can be layered and mixed to create an infinite number of looks.