Naturally Fabulous

Naturally Fabulous is described as a "warm mid-tone brown [with a Matte finish]." It's a slightly muted, medium-dark brown with warm, reddish tones and a matte finish. The texture was soft but powdery, so the eyeshadow blended out well on the skin but required building in order to achieve true-to-pan color. It started to fade after eight hours of wear. Laura Mercier Rich Cocoa (PiP, $22.00) is warmer (95% similar). Smashbox Angles (PiP, ) is lighter (95% similar). Too Faced Malted (PiP, $16.00) is darker (95% similar). LORAC Bark (LE, $19.00) is lighter, warmer (95% similar). Anastasia Chocolate (LE, $12.00) is warmer (95% similar). Coloured Raine Chocolate (DC, $6.99) is darker (95% similar). Tarte Style (LE, ) is darker, cooler (95% similar). ColourPop In Bold (LE, $4.50) is more shimmery, lighter (95% similar). MAC Choco Cake (LE, $17.00) is lighter (95% similar). MAC Ground Brown (P, $17.00) is darker (95% similar). Tarte Yule Be Surprised (LE, ) is more muted (95% similar). MAC Corduroy (P, $17.00) is lighter (95% similar). Marc Jacobs Beauty The Dreamer #4 (PiP, ) is darker (95% similar). Natasha Denona Earth (102CM) (PiP, ) is warmer (95% similar). ColourPop Teddy Bare (PiP, $4.50) is cooler (95% similar). Laura Mercier Hot Chocolate (LE, $23.00) is lighter, cooler (95% similar). Too Faced Knock Out (LE, $16.00) is darker (95% similar). Too Faced Almond Mocha (LE, $16.00) is cooler (95% similar). Sephora #tbt (DC, $10.00) is warmer (90% similar). ColourPop Stiletto (PiP, $4.50) is more shimmery (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

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