ColourPop In Bold is a slightly warm-toned, medium-dark brown with a semi-matte finish. It is a limited edition eyeshadow that retails for $4.50 and contains 0.05 oz.
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In Bold is a medium brown with subtle, warm undertones and a semi-matte finish. It had barley-there multi-colored shimmer over a more matte finish, so it functioned like a matte would in practice as it was hard to see any shimmering effect in person.
The texture was soft, thin without being too dry or difficult to blend out, and sat well on bare skin. It had opaque color coverage in a single layer, which lasted well for eight hours before showing signs of fading.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.
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