Influential

Influential is a dark taupe-brown with neutral-to-warm undertones and a matte finish. It had good color payoff, but the texture was firmer in the pan, which made it harder to work with and blend out on the lid. The color started to fade after eight hours of wear. MAC Ashbury (LE, $17.00) is warmer (95% similar). ColourPop Cult Clastic (PiP, $4.50) is lighter, warmer (95% similar). Wet 'n' Wild Lights Out #1 (PiP, ) is darker (95% similar). MAC Bowl Out (LE, $17.00) is darker (95% similar). Fenty Beauty Henna Sea (PiP, ) is cooler (95% similar). ColourPop Downtown (LE, $6.00) is lighter (95% similar). Make Up For Ever M619 Espresso (P, $17.00) is warmer (95% similar). Marc Jacobs Beauty Become (LE, ) is darker, warmer (95% similar). MAC Persuade (LE, $17.00) is lighter (95% similar). Make Up For Ever M619 Espresso (P, $17.00) is warmer (90% similar). ColourPop Baubles (PiP, $4.50) is darker (90% similar). Laura Mercier Earth (LE, $23.00) is cooler (90% similar). Chanel Blurry Blue #1 (PiP, ) is lighter, warmer (90% similar). NABLA Cosmetics Clan (PiP, $8.00) is darker (90% similar). MAC Mystery (DC, $17.00) is cooler (90% similar). MAC Licorice Lane (LE, $17.00) is darker (90% similar). ColourPop Henna (LE, $4.50) is darker (90% similar). Sydney Grace Enjoy the Ride (P, $5.00) is more shimmery (90% similar). ColourPop Downlike (PiP, $4.50) is darker (90% similar). MAC Concrete (P, $17.00) is cooler (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

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