Influential

Influential is a dark taupe-brown with neutral-to-warm undertones and a matte finish. It had good color payoff, but the texture was firmer in the pan, which made it harder to work with and blend out on the lid. The color started to fade after eight hours of wear. ColourPop Downtown (LE, $6.00) is lighter (95% similar). Marc Jacobs Beauty Become (LE, ) is darker, warmer (95% similar). Make Up For Ever M619 Espresso (P, $17.00) is warmer (95% similar). MAC Persuade (LE, $17.00) is lighter (95% similar). MAC Ashbury (LE, $17.00) is warmer (95% similar). ColourPop Cult Clastic (PiP, $4.50) is lighter, warmer (95% similar). MAC Bowl Out (LE, $17.00) is darker (95% similar). Wet 'n' Wild Lights Out #1 (PiP, ) is darker (95% similar). Fenty Beauty Henna Sea (PiP, ) is cooler (95% similar). MAC Concrete (P, $17.00) is cooler (90% similar). NARS Coconut Grove (P, $19.00) is darker (90% similar). ColourPop Funnel (LE, $4.50) is darker (90% similar). MAC Drama in the Snow (LE, $17.00) is brighter (90% similar). Fenty Beauty Tan Linez (PiP, ) is cooler (90% similar). Sydney Grace Robert (Deep) (PiP, $5.25) is warmer (90% similar). Viseart Ghiradelli (Cool Mattes 2 #9) (P, ) is darker, warmer (90% similar). Give Me Glow Americano (P, $7.00) is lighter (90% similar). Sydney Grace Admiral (P, $5.25) is darker (90% similar). MAC Big White Lie (LE, ) is darker (90% similar). ColourPop Baubles (PiP, $4.50) is darker (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

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