ColourPop Downtown is a neutral-toned, medium taupe with a matte finish. It is a limited edition eyeshadow that retails for $6.00 and contains 0.07 oz.
ColourPop Downtown Super Shock Pressed Pigment ($5.00 for 0.07 oz.) is described as a "deep cool-toned taupe in a matte finish." It's a dark, cool-toned taupe brown with more khaki-like undertones and a matte finish. It was richly pigmented with a smooth, velvety texture that blended well when I applied to the eye. On me, the color didn't crease or fade over a ten-hour period. Hourglass Atmosphere #5 (P) is darker, powder. Giorgio Armani #08 (P, $32.00) is darker, powder. MAC Lofty (LE, $16.00) is a powder. MAC Persuade (LE, $16.00) is slightly darker, powder. MAC Ashbury (LE, $16.00) is a powder. Get comparison swatches / compare dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Our famous long-wearing crème powder formula with a unique bouncy-like texture. It's super creamy, insanely pigmented, and has one swipe intensity with zero fallout. For Max Coverage - Use your fingertip and tap shadow directly onto the eyelid. A flat, firm synthetic brush will also work and is perfect for detailed application close to the lash line. To Blend - Use a fluffy synthetic brush with good movement, dip the tip into the shadow and apply with a "windshield wiper" movement throughout the crease of the eye for a soft and diffused look.